AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Russia: Q4 2024
Explore the performance trends of the top social apps in Russia during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the top social apps in Russia exhibited varied performance across downloads, revenue, and active user metrics according to data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a remarkable increase in weekly downloads, peaking at 669K in the final week of December. Revenue for TikTok also showed significant growth, reaching approximately $9.7K by the end of the quarter. Active users consistently rose, culminating in 36.3M by the last week.
Likee - Short Video Community experienced a steady climb in weekly downloads, hitting 360K at the end of December. Revenue showed fluctuations, peaking at $9.1K in early November. The active user base demonstrated a slight rebound towards the end of the quarter, with 15.6M users.
VK Messenger: Chats and calls displayed a downward trend in downloads, starting strong at 376K in late November but dropping to 84K by year-end. Active users reached their peak at 18.2M mid-December before declining to 13.4M.
VK: music, video, messenger maintained a consistent download rate, ending the quarter at 295K. Revenue peaked at $241K in late December, while active users remained stable around 83.7M.
Instagram showed a steady increase in downloads, reaching 201K by mid-December. Revenue peaked at $8.2K in the same period. Active user numbers fluctuated slightly, ending the quarter at 22.6M.
These insights reflect the dynamic landscape of social media app usage in Russia, with more detailed analytics available through Sensor Tower.
